Attracting Customers

December 12, 2017 | 4 MINUTES 58 SECONDS

Anthony Lacavera​ speaks to Greta Cutulenco, founder and CEO of Acerta on securing big customers including Magna International​ and Fiat Chrysler Automobiles​ early on and how they navigate the growing pains of a startup while attracting customers. She explains Acerta’s product offering via their SaaS platform that uses machine learning to provide real-time malfunction detection and failure prediction, as well as their plans for raising capital leveraging programs such as Techstars​.